Question: Who controls your brand’s image in the marketplace? Did you shout…”I do”?!?! Well, if you think you are in complete control over your brand image – you are mistaken. The fact is, while you have some influence, there are forces at play that can have a huge impact on the market perception of your brand that you may not even perceive.

And if you don’t actively and consistently tend to your brand image through proactive brand building initiatives, watch out…that control can fall totally into the wrong hands. So let’s look at 4 steps you can take to wrest back control of your brand image. But first, a little background. [Read more…]