New research from Interact/Harris offers a cautionary tale on the risks to companies from a breakdown in communications between bosses and their employees, according to an analysis by the Harvard Business Review. Success is often contingent on efficient execution from well-directed teams. But when communication breaks down, all bets are off.
Question: Who controls your brand’s image in the marketplace? Did you shout…”I do”?!?! Well, if you think you are in complete control over your brand image – you are mistaken. The fact is, while you have some influence, there are forces at play that can have a huge impact on the market perception of your brand that you may not even perceive.
And if you don’t actively and consistently tend to your brand image through proactive brand building initiatives, watch out…that control can fall totally into the wrong hands. So let’s look at 4 steps you can take to wrest back control of your brand image. But first, a little background. [Read more…]
Be sure to see Ted’s latest article, Beyond the Referral – Tools and Techniques to Power Up Your Marketing Strategy in the June issue of Residential Systems magazine. We reveal new data on the power of digital marketing, highlight new trends in customer behavior, and share tips on which tools to start with to “power up” your marketing. [Read more…]
The Stratecon Group, Inc., a leading tech industry strategic marketing company, announced today that The DaVinci Group, LLC has selected it to develop, create, and produce content for a new support program for their dealers. This new program, which will be officially launched in a few weeks, is centered around the creation of news and information on industry trends, technology trends, product news, and company information to be published on a regular basis for The DaVinci Group dealers.
The Stratecon Group, Inc. and NewBay Media, LLC have reached an agreement on a content supply program. Under this agreement, Stratecon will create a series of in-depth articles and analyses on a variety of key topics for the technology industry – and for electronic systems integrators – to be published by one or more NewBay Media properties. [Read more…]