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 Stratecon Brings Added Security and Profit to Custom Integration & Specialty Retail
Industry Marketer Signs Agreement with Emerging Security Provider InGrid to Introduce Line of Digital Protection Products to Specialty Channels RELEASE DATE: March 11, 2008 NOTE: There is an Adobe Acrobat version of this release available here: 
The Stratecon Group, Inc. (Stratecon) announced today that it has signed an agreement with InGrid, Inc. (InGrid) to provide marketing services and support for their advanced technology Digital Home Protection line of products in the custom integration and specialty retail channels. This new agreement takes immediate effect and creates an opportunity for custom integrators and specialty retailers to offer home protection services for their customers in a manner that not only drives added revenues…but also added profits.
InGrid, based in Berwyn, PA, is an emerging provider of home protection solutions utilizing advanced digital technology which offers several advantages over traditional analog security systems. InGrid’s home protection products are based on mesh technology that was originally developed for the U.S. military. InGrid’s engineers took it one step further by making their products broadband enabled, which dramatically increased the flexibility and usability of the system for the end user. The InGrid Digital Home Protection system creates an impenetrable security grid throughout the home that is virtually undefeatable.
Stratecon will work with InGrid to make this incredible system available to the custom integration and specialty retail channel. Security has generally been handled by security providers whose business model is substantially foreign to the typical specialty electronics integrator/retailer. Stratecon will work with InGrid to develop programs and policies specific to the specialty channel, such that retailers and integrators can offer a solution that meets their customer’s needs for home protection, but at the same time gives the integrators and retailers an opportunity to realize added profit for their business.
“We believe that specialty customers have a real need for advanced home protection solutions like those offered by InGrid. The Stratecon Group is really plugged into this channel and we look forward to working with Ted Green and his team in bringing InGrid technology to custom installers, systems integrators and specialty retailers,” said John Pierce, Vice President of Sales for InGrid, Inc.
Adds Stratecon’s president, Ted Green, “InGrid products feature the latest digital technology, quick installation, and ergonomic end-user interface. Up until now, security has been a difficult area for the specialty channel to address. InGrid, however, brings a better solution to the table to the benefit of integrators and retailers…and, of course, consumers. All of us at Stratecon are excited at the opportunity InGrid is making available.”
About InGrid, Inc.
InGrid was founded in 2004 to provide a new class of broadband-integrated Digital Home Security services for the residential and small business security market, principally through major broadband providers. InGrid's next generation systems and services provide better security than most dealer-installed systems, are almost impossible to defeat, and can be easily and conveniently managed from a cordless telephone, cell phone, or web browser. 24/7 monitoring services are provided by Guardian Protection Services, the nations largest privately held security company. Headquartered in Berwyn, PA, the company has received 16 U.S. patents. For more information, visit the company's website at www.InGridhome.com.
About The Stratecon Group, Inc.
The Stratecon Group was founded in 1999 by electronics industry veteran Ted Green and since that time it has been assisting companies large and small with strategic business & marketing planning in areas related to business formation, brand building, advanced marketing techniques, market share expansion, profitability, and more…mostly in the consumer electronics and custom integration spaces.
Stratecon can be reached via phone at (732) 321-4181, fax at (732) 321-0378, email at tedg@stratecongroup.com, or on the web at www.stratecongroup.com.
 NEWS: In-Visions Technology Selects The Stratecon Group to Market New DPL HD Performance Certification ProgramStratecon Will Launch Aggressive Consumer and Industry Outreach Program RELEASE DATE: January 28, 2008 NOTE: This release is available in an alternate file format. Please see below... The Stratecon Group, Inc. (Stratecon) announced today that it has signed an agreement to provide strategic marketing services to In-Visions Technology, International (In-Visions). Specifically, Stratecon will work with In-Visions to launch a new testing and certification program called the DPL (Digital Performance Level) HD Performance Testing & Certification Program.
The Stratecon Group, Inc. (Stratecon) was founded by Ted Green, a long time industry sales and marketing veteran with extensive marketing experience in consumer electronics in general, and the custom integration segment specifically. Stratecon provides sales & market planning, material design & creation, marketing communications & support services to companies of all sizes and types including manufacturers, retailers, distributors, sales representative organizations, and integrators/installers.
HDMI™ or High Definition Multimedia Interface, is a major industry step forward in providing a robust digital connectivity solution that ensures maximum HDTV a/v performance while at the same time protecting the Intellectual Property rights of content creators. But while HDMI™ was a big step forward technologically, its radical departure from previous interface designs has created a level of confusion within the industry that has slowed its adoption. In addition to this, HDMI’s™ sophisticated technology forces manufacturers to adhere to rigorous design and manufacturing tolerances to ensure acceptable product performance for end users. Unfortunately, high industry returns suggest that not all companies’ HDMI™ products are delivering acceptable performance, creating problems for consumers and headaches for the retailer and installer channels that sell these products to them.
 The solution to this situation is to create an objective technical standard for product performance with a testing and certification program to test advanced digital products such as HDMI™ cable products and rank their performance. That solution is the DPL HD Performance Testing & Certification Program developed by In-Visions.
With honest and independent performance testing and published results, the DPL program ensures that consumers and other cable buyers will be able to gauge true product performance based on technical excellence and not marketing hype. DPL will also help ensure that consumers can easily select the proper level of cable performance for any given application.
The DPL program was originally created by Jeffrey Boccaccio, the industry’s foremost expert on advanced digital technologies such as HDMI™, and his engineering team at In-Visions Technology…a leading engineering group.
Jeffrey Boccaccio, commented on the Stratecon agreement, “The DPL program is all about helping consumers make an informed HDMI purchasing decision based on true product performance – not ‘smoke and mirrors’ claims from manufacturers’ marketing departments.
Bringing Ted Green and The Stratecon Group on board should be viewed by the industry as a sign of the strength of our commitment to making DPL the industry standard for the testing and certification of advanced digital products such as HDMI. Stratecon brings marketing communications resources to bear that will guarantee that our consumer and industry outreach programs spread quickly throughout the country.”
Stratecon President, Ted Green, added “DPL represents our industry at its finest. It’s an honest and objective certification program that will help millions of consumers and countless retailers and integrators feel comfortable with the level of HDMI performance in which they are investing.
“The entire team at Stratecon is enthusiastic and ready to get the message out. Consumers need to know that a DPL rating is their best assurance of HDMI performance quality.”
About In-Visions Technology International
In-Visions Technology International, a diversified technology engineering group, was founded by Jeffrey Boccaccio. In-Visions developed the DPL program to create an objective performance standard for advanced digital products such as HDMI™ and to conduct thorough, rigorous and independent testing so that these products can be properly rated based on their level of performance. The DPL certification seal lists a performance ranking from one (1) to five (5), with a rating of five representing superlative performance. Look for the DPL performance certification seal as your assurance of quality product performance.
Manufacturers participating in the DPL program are companies dedicated to providing their customers with the highest possible level of product performance. They are equally committed to helping reduce the level of confusion that consumers face as they try to select the proper level of product performance for their needs.
To get a list of participating manufacturers as well as more details on this program, see online at: http://www.dplrating.org or call 386/615-2434.
About The Stratecon Group, Inc.
Founded in 1999 by industry veteran Ted Green, The Stratecon Group, Inc. (Stratecon) has helped quality companies connect with their customers and their markets...driving their business to unprecedented levels of success. Serving the consumer electronics industry in general, and the custom integration channel specifically, Stratecon is a business and marketing consultancy offering a wide array of marketing services to manufacturers, distributors, sales representatives, retailers, and installers/integrators.
THIS RELEASE IS AVAILABLE AS AN ADOBE ACROBAT FILE HERE: You will need Adobe's Acrobat Reader to view this file. Don't have it? You can get a free copy here: 
NEWS: Stratecon Launches Breaking News Service New Service to Electronically Distribute Emerging News Stories Between Monthly Newsletter Cycles RELEASE DATE: November 21, 2007 NOTE: This release is available in alternate file formats. Please see end of release below. The Stratecon Group, Inc. (TSG or Stratecon) announced today that it is launching a breaking electronically distributed news service called the Searchlight Alert (the Alert). The Alert will be published on an as-needed basis by Stratecon to update subscribers of its main electronic newsletter, The Strategic Beacon, on any emerging news stories that develop between the normal delivery cycles of the monthly Beacon.
Ted Green, President of The Stratecon Group, in commenting on the development said, "We are extremely pleased to be launching the Alert as a way to ensure that Beacon subscribers are kept completely up-to-date on all significant industry developments, regardless of when they occur.
The Alert will present one or two short breaking news stories as they occur, while the Beacon will carry more items - including some longer stories with more analysis - on a normal monthly cycle."
Subscribers of Stratecon's Strategic Beacon are automatically subscribed to the Alert and need do nothing more to sign-up. For those interested in subscribing to both the Beacon and the Alert, simply click this link or visit the Stratecon website and follow the information on the home page. NOTE: This release is available as both a Microsoft Word file and an Adobe Acrobat file below. Please right click to download. Microsoft Word (.doc) version here... Adobe Acrobat (.pdf) version here... Adobe Acrobat Reader is required to view the .pdf file. Don't already have it? Get it here...
NEWS: CEPro Magazine Announces 2007 Marketing Awards Awards Announced at Fall EHX in Long Beach; Stratecon's Green Served on Judging Panel RELEASE DATE: November 13, 2007 CEPro Magazine announced the winners of the 2007 CEPro Marketing Awards (CMA) at this year's Fall EHX on November 8. The CMA event was launched by CEPro last year and is a popular and successful contest in which installers and integrators from all over the United States compete for awards in twelve categories of marketing initiatives. For the second year in a row, Ted Green, President of The Stratecon Group, Inc., was invited to participate as one of the judging panel. The panel, along with the editors of CEPro Magazine sifted through all of the entries to determine the winners. For 2007, the list of winners are: Best Overall Marketing to Builders
EPI Systems Integration; Pawling, N.Y.
Best Overall Marketing to Consumers
Logic Integration; Englewood, Colo.
Best Business Card
Connected Technologies; Colorado Springs, Colo.
Best Direct Mail
Hampton Silver Screens; W. Palm Beach, Fla.
Best Magazine Advertisement
Sound Design Systems; Winfield, Ill.
Best Leave-Behind Brochure
Sound Design Systems; Winfield, Ill.
Best Logo
Lodgen Solutions; North Hollywood, Calif.
Best Newsletter
SaaviHome; Louisville, Colo.
Best Promotional Giveaway
Elite Electrical Enterprises; Pawling, N.Y.
Best Proposal/Documentation Package
ArchiTechKnowlogy; Laguna Beach, Calif.
Best Showroom
Dennis Sage Home Entertainment; Phoenix, Ariz.
Best Vehicle Graphics
Logic Integration; Englewood, Colo.
Best Web Site
Logic Integration; Englewood, Colo.
For more information on the CMA awards, and to see some examples of the winners...see here...
NEWS: Stratecon's Green Invited to Judge 2007 CEPro Marketing Awards  RELEASE DATE: October 22, 2007 CEPro magazine, a leading custom integration industry trade magazine, has invited Ted Green, President of The Stratecon Group, Inc. (Stratecon) to join the panel of judges for their annual marketing contest called the 2007 CEPro Marketing Awards (CMA). This will be the second year that Green has participated as a judge in what is becoming a popular annual marketing contest.  The CMA is a competition in which custom electronics installers and systems integrators from all over the United States submit examples of their marketing materials for review by a panel of judges who select those items that represent the best examples of effective marketing. Awards are given to the best submissions in each of fourteen categories. CEPro magazine launched the CEPro Marketing Awards in 2006 and received over 100 submissions from more than 60 integration companies in that first contest. The winners were announced in a ceremony at the Fall Electronic House Expo. For more details on this year's contest...see here...continued
.jpg) NEWS: Industry marketer The Stratecon Group says: "EZ does it!" The Stratecon Group signs agreement with EZBracket to provide strategic marketing services METUCHEN, NJ -- October 5, 2007 -- Industry marketing specialist, The Stratecon Group, Inc., announced today that it has signed an agreement to provide strateic marketing services to innovative accessory manufacturer EZBracket, LLC (EZBracket). The agreement is effective immediately. With this agreement, Stratecon will provide EZBracket with a variety of marketing services such as public relations, advertising, and strategic sales initiatives. Stratecon will also provide market support services to benefit EZBracket representatives, distributors, retailers and installer/integrators. FOR MORE DETAILS, PLEASE CLICK THE APPROPRIATE LINK BELOW:
EVENT: Stratecon Presents New Marketing Seminar at October TLC III in Tampa, FL TSG Seminar Titled "Housing Crash! Credit Crunch! Now What Do I Do?!?!?" RELEASE DATE: September 26, 2007 EVENT DATE: October 10-11, 2007 EVENT LOCATION: PMA/PGW Facility in Lutz, FL (Near Tampa) Perpetual Marketing Associates/PGW Distribution has once again invited The Stratecon Group back to their popular TLC III training events taking place on October 10 and 11. TSG's President, Ted Green, will be presenting a new business marketing seminar titled "Housing Crash! Credit Crunch! Now What Do I Do?" This seminar will explore all of the latest pertinent data and suggest ideas and strategies dealers can adopt to esure continuing business success. PMA/PGW's TLC III dealer education events are very popular and seating is limited.
EVENT: Stratecon to Present at Florida TLC III Installer/Integrator Training Event One of Florida's Fastest Growing Sales Representative and Distribution Companies Reprises Their Popular Dealer Training Event RELEASE DATE: June 27, 2007 EVENT DATE: July 11-12, 2007 EVENT LOCATION: PMA/PGW Facility in Lutz, FL (near Tampa) Ted Green, President of The Stratecon Group (TSG or Stratecon) will present a business seminar at the upcoming TLC III dealer training event July 11 and 12 in Lutz, Florida. This event is hosted by one of Florida's fastest growing consumer electronics sales representative companies, Perpetual Marketing Associates (PMA) and their sister distribution company PGW Distribution. TLC stands for Travel, Learn, and Communicate and is an intensive day-long seminar presenting the latest products and technologies to large groups of Florida dealers. Several guest presenters, as well as PMA/PGW in-house staff, develop and present full seminars covering all aspects of key products and technologies...including any installation related issues. Mr. Green's presenrtation will cover the latest industry market data as well as present fresh ideas for dealers to help strengthen their marketing plans based on Stratecon research. TLC III takes place on July 11 and 12 at the PMA/PGW Distribution facility in Lutz, Florida.
EVENT: Stratecon Seminar at Upcoming Florida Installer/Integrator Event Leading Florida Sales Representative/Distributor Invites Stratecon to Present at popular TLC III Dealer Event   RELEASE DATE: May 1, 2007 EVENT DATE: May 16-17, 2007 EVENT LOCATION: PMA/PGW Offices in Lutz, FL (near Tampa) The Stratecon Group (TSG or Stratecon) will participate in an upcoming business conference which is sponsored by Perpetual Marketing Associates/PGW Distribution (PMA/PGW), a leading Florida-based CE company that sells and represents high quality consumer electronics products for the specialty electronics industry segment throughout the entire state of Florida. The TLC III (TLC stands for Travel, Learn, and Communicate) is a educational training event that PMA/PGW hosts regularly. PMA/PGW is scheduled to hold ten TLC's in 2007. At these events, key PMA/PGW brands present information on their products line-ups including new model information, new technology information, and training for any installation-related issues. Ted Green, President of The Stratecon Group (TSG or Stratecon), has been invited to present a seminar on relevant current business issues. Stratecon's seminar is titled, "Business-to-Business: Five Key Steps to Take NOW" in today's low-growth industry environment. This seminar will discuss the current state of the industry as well as offer concrete steps that installers and integrators can take now to ensure continued success in this difficult environment. TLC III, a day long event, will be held once on May 16, with another session on May 17 at the PMA/PGW facility located in Lutz, FL (near Tampa).
NEWS: CEPro Magazine Asks The Stratecon Group to Judge Marketing Awards Industry trade journal launches first annual marketing awards with TSG on judging panel
November 2006-Metuchen, New Jersey
CEPro Magazine, a leading CE industry trade journal, recently launched their first annual marketing contest called the CMA which is short for the CEPro Marketing Awards. Ted Green, principal of The Stratecon Group was asked to participate as one of the panel of judges. The CMAs were designed to recognize the finest examples of all forms of marketing for custom electronics businesses, a $13 billion industry for residential integrators who install low voltage systems in homes ranging from multi-room audio, home theater, security, lighting control and automation. Judges reviewed over 100 entries for more than 60 integration companies. Awards were given out in 13 categories at a ceremony at the fall EH Expo. |
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