
PRESS RELEASE
*For Immediate Release*
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DPL Labs Launches All-New Information-Packed Website
New Site Offers Easy Access to Seal of Approval Program Details, List of Approved Products, and Information on HDMI Technology
ORMOND BEACH, FL – MAY 18, 2010 – DPL Laboratories, Inc. (DPL Labs) announced today that it has launched an all-new website that has been completely redesigned and engineered to offer easy access to an extensive database of important information about high-
bandwidth, high definition digital signaling solutions such as HDMI™, as well as in-depth details on its ground-breaking DPL Seal of Approval Program. The company also announced that this exciting new web presence has moved to a more easily remembered web address: www.DPLlabs.com.
Working with website design specialists, DPL Labs’ set goals to add more depth and volume to the data available on the site – and at the same time to make it easier to access this greater amount of information such that visitors can quickly find whatever detail they seek. Rising to the challenge, the designers adopted a simplified multi-tier structure in which each visitor browsing DPL’s website can individually determine the level of their interaction. The more the visitor clicks, the deeper the level of detail to which they’ll “drill-down.” The visitor simply stops clicking when they’ve received the amount of detail required to satisfy their needs.
DPL has also upgraded the website’s search engine with all-new algorithms and lightning-fast response times to help those visitors who are searching for information on specific topics. Each of the DPL web pages have been fully indexed making it faster than ever for the new search engine to provide users with all references to any given topic of interest – no matter where it resides on the website.
First-time visitors to the DPL website will immediately feel right at home with the area of their interest clearly indicated right at the center of the home page. Now, whether the visitor is a consumer, an installer, or a manufacturer, they have simple one-click access to the section of the DPL website with information specifically customized to meet their needs.
Yet another helpful tool at the top-center of the DPL website home page is the “Featured Item” section which consists of a large graphic image with text highlighting key sections of the website. The featured item rotates every few seconds and offers website visitors an easy one-click access to key – or featured – sections of the website.
Finally, DPL Labs asked website designers to make it easier-than-ever for website visitors to find listings of those HDMI™ products that have been tested and awarded the DPL Seal of Approval. But more important than just a list of Approved products, DPL wanted to make it easy for visitors to find out in-depth details about those products and the companies that offer them. To accomplish this, DPL has included a set of fully detailed pages with complete information on each of the companies who offer products Approved by DPL Labs including a list of their Approved products, information on the features and technologies of Approved products, and a full profile of the company offering Approved products with contact information and a direct link to their website. With just a couple of clicks, visitors will experience a wealth of information about DPL Approved products and the companies that offer them.
In addition to all of these features, the new DPL website includes a detailed HDMI™ resource center, answers to frequently asked questions, and an opportunity for visitors to sign up for DPL’s popular DPL Direct newsletter. To see all of this and more, be sure to visit the new DPL website at www.DPLlabs.com.
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About DPL Laboratories, Inc.
DPL Laboratories, Inc. of Ormond Beach, FL (DPL Labs) administers the Digital Performance Level Seal of Approval Program in which their independent laboratory tests high-bandwidth digital signaling products, such as HDMI™ cables, against an objective standard to determine an accurate performance level based on actual data-backed results. Those products that meet DPL’s standard of excellence are awarded the prestigious Seal of Approval. Consumers and professionals alike look to the DPL Seal of Approval as their assurance of quality HDMI™ product performance.
Brands participating in the DPL Program include: Binary Cables by SnapAV, Direct Connect, Ethereal Home Theater, Honeywell, Next Generation, Signature Wire Corp. To see a continuously updated list of participating manufacturers, or to get more details on this program, see online at: www.DPLlabs.com or call 386/615-2324.
Press Contact
Ted Green, tedg@stratecongroup.com
The Stratecon Group, Inc.
732.321.4181