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 AUGUST 2008 BEACONNew Video Viewing Options…Is TV Losing?<August 6, 2008>eMarketer reports that in a survey done by the Nielsen Company called “Nielsen’s Three Screen Report: Television, Internet, and Mobile Usage in the US,” Americans have more options for viewing video than ever before. And more options means more viewing, the  report says.
Conventional wisdom…and nightmares for the major TV networks…say that the new options could potentially pull viewers away from traditional TV viewing. Now in a new survey from Nielsen we can see that the expanded options have expanded viewing…not at the expense of any existing format.
Referring to the adjacent table called “Average Monthly Time Spent by US Unique Users of TV, Internet and Mobile Video,” you can see that average monthly TV viewing time has increased to 127 hours and 15 minutes…up from 121 hours and 48 minutes a year earlier.
Timeshifted TV viewing has also increased to 5 hours and 50 minutes, up from 3 hours and 44 minutes the prior year. In fact, every category shows solid growth of video viewing…no matter what the format.
Get more information on this and other eMarketer surveys at www.emarketer.com |
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