Survey participants were asked, "How will you spend your tax rebate?"
33% will pay down debt
23% will invest it
21% will put it in savings
But only 7%...will spend it on consumer electronics
What’s more, survey respondent’s said that they would NOT be spending their tax rebate checks on electronics with only 7% suggesting that they would do so. But 33% plan to pay down debt, 23% will invest their rebate, and 21% will save it.
Why the slowdown? The story suggests two culprits: a weak economy, and two years of solid sales of flat panel HDTVs that increased penetration but now is causing diminished demand. The story mentions recent reports by both Sam’s Club and Costco indicating TV demand softening.
In a separate report of fiscal fourth quarter performance, Best Buy reported declines in comparable store sales and profits. Results were “negatively impacted by the soft revenue growth environment.” While including flat panel TVs in categories showing growth in the fourth quarter, Best Buy noted offsetting losses in big screen and tube TVs.
Best Buy recently cut its guidance in several key categories and indicated that sales after the holidays of categories like home theater were disappointing. However, Best Buy’s results exceeded most analyst estimates and the stock moved up more than 1% to close at 43.94 on the news.
Circuit City, will report their results next week and many analysts are waiting with bated breath. Circuit’s stock has declined something like 75% in the last year and management is under the gun as an activist investor seeks to out CEO Schoonover and place a slate of five directors on Circuit’s board.
All-in-all, between the struggling economy and slacking television demand…those April showers may leave us all wet!