MARCH 08 W3 ALERT
Mitsubishi to Market REAL Blu-Ray
Company Will Enter New Market with New Brand
<MARCH 19, 2008><NIKKEI/TOKYO>In a story by the Nikkei in Tokyo, Mitsubishi Electric Corp. announced that they will begin marketing Blu-Ray high definition DVD recorders in Japan in May under a new brand name called REAL. Initial plans are for two models with hard drive capacities of 250GB and 500GB.
The company will promote these products in conjunction with the upcoming Beijing Olympics. Mitsubishi also showed new models of LCD televisions under the REAL logo as well. The Blu-Ray recorders will feature remote controls with LCD touch screens that will also control the REAL television sets.
With this announcement, Mitsubishi will be the fourth brand to market Blu-Ray recorders in Japan. They join Sony Corp., Matsushita electric Industrial Co., and Sharp Corp.
There were not plans announced in regards to an introduction of the products or brand in the North American market.